The More Powerful People Feel, The Less Power They Use. “Living Diary” Market Research Finds Generational Differences and Inspirational Approaches to Real World Solutions and Energy Conservation. (WASHINGTON, DC) On December 6, 2007, SmartPower, the nation’s leading non profit marketing organization dedicated to promoting clean, renewable energy and energy efficiency, released a landmark study on how to inspire and encourage consumers to conserve energy. (The study and its results are embargoed until December 6, 2007.) SmartPower (www.smartpower.org) retained the award winning marketing firm, RealityCheck (www.realitycheckinc.com), to conduct and manage a series of “Living Diaries” to study how to message and create a marketing campaign that would change consumer behavior. (more…)

CNN Democratic Debate in Las Vegas Co-Sponsored by Coal Industry Interests! (Washington, DC) “Does Wolf Blitzer have the courage to ask the tough questions America really wants answered? Or will he give in to the debate’s corporate sponsor tonight?” stated Brian Keane, CEO of SmartPower. (more…)

Ohio Democrat is the First Presidential Candidate to Sign Declaration! Congressman Dennis Kucinich (D-OH) became the first presidential candidate to sign the SmartPower ‘Declaration of Energy Independence.’ Kucinich, the 6-term Ohio Congressman, signed the document in his Manchester, NH campaign headquarters. SmartPower is the national, non-profit marketing organization that is leading the creation of a voluntary market for clean energy and energy efficiency. (more…)

A ceremony today in Newmarket, Ontario marked the start of construction on Canada’s greenest low-rise development. The 34-unit development by Rodeo Fine Homes is one of only a few developments in North America to be built entirely to Leadership in Energy and Environmental Design (LEED®) platinum specifications, which is now a world-wide sustainable building rating system. (more…)

British tidal energy company Marine Current Turbines Ltd, the developer of SeaGen, the world’s largest and most advanced tidal stream energy system, has signed a cooperation agreement with Canada’s BC Tidal Energy Corporation to deploy its SeaGen tidal energy technology in waters off Vancouver, British Columbia.

The announcement comes hot on the heels of the company’s agreement, announced on October 30th, to develop a tidal power project in Nova Scotia’s Bay of Fundy, on Canada’s eastern seaboard. (more…)

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(Toronto, Ontario) Ontario’s Chief Energy Conservation Officer, Peter Love, released his 2007 annual report, Taking Action, urging the Ontario government to adopt 12 key recommendations to achieve a “culture of conservation” throughout the province.

Codes and standards are among the most effective ways to achieve the province’s conservation goals, Love emphasized, saying that the OPA will be pursuing enhanced codes and standards in 2008. As a means of extending the provincial drive to the local government level, he said he would be encouraging the appointment of municipal energy conservation officers to empower all of the province’s communities to conserve energy. (more…)

75 million euro investment creates 180 new jobs. Today, SCHOTT, the technology group based in Mainz, Germany, inaugurated industrial mass production of thin-film solar modules in Jena by its subsidiary, SCHOTT Solar. By investing a total of 75 million euros towards a state-of-the art manufacturing facility with a module capacity of 33 megawatts (MW) per year, SCHOTT will be creating an additional 180 jobs at its Jena site. (more…)